Thinking about launching a membership program—or refreshing the one you already have?
Applications are open for the Trialing Membership Offers experiment phase. Join a year-long cohort to pilot and evaluate membership features with ongoing support from the Re-imagining Customer Relationships (RCR) team.
Connect with peers, share what you’re learning, and take part in regular cohort meetings.
📅 Apply by November 19, 2026, at 11:59 PM ET. Apply here.
Want to learn more first? Watch the webinar recording or review the slides from “Trialling Membership Offers: Update on Findings & Launch of Phase 2.”